Build a clearer path to revenue

We help emerging technology teams decide which customers to focus on, strengthen their offer and revenue approach, and put that plan into practice.

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“Working with them in our early stages was an absolute game-changer. They helped us gain clarity and brought us significantly closer to achieving product-market fit.

Their strategic guidance was exactly what we needed to move forward with confidence. They’re legends!”

Joe Ward Joe WardEdge Video AI

“They are fantastic to work with — highly experienced and very well-connected. They work relentlessly to help us achieve our goals! They leverage their network and background to elevate my business to the next level.

I’ve already recommended them to several of my clients — I look forward to working with them for many years to come!”

Will Wright Will WrightWealth & Loyalty

“They helped me see what no one else had in over two years of building. I had too many features and no clear path to revenue.

They helped me focus — ruthlessly — on the one feature that could actually generate income. That advice alone saved me from years of wasted effort. I am really grateful for their advice and am now excited to move forward with my project!”

Anton Kulibyakin Anton KulibyakinAntoxcoin

“This course truly helped me organize the mess in my head! I’m in the customer discovery phase, and the way they broke everything down made it finally click.

It cuts through the noise — some parts gave me instant clarity, others really challenged the core of my idea. I needed both. Exactly what I was missing to move forward! Highly recommended!”

Juana Attieh Juana AttiehAMLOKCustomer discovery course

“Before working with them, we were absolutely stuck. We had built a platform and onboarded testers and users, but no one used it. We tried everything to fix it. Nothing changed.

Working with them finally gave us the clarity we were missing. That changed everything! If you’re building but feel stuck, this is exactly the guidance you need!”

Zahid Ali Zahid AliPink3

What’s holding your business back?

  • Your product is live, but customers aren’t returning or paying.
  • Your team keeps building features, but the target customer and core use case are still unclear.
  • Growth is slower than planned, and your runway is getting shorter.
  • You’re exploring tokenization or new markets, but the business case is still unclear.

A clear commercial plan and practical help to deliver it

We look at your target customers, the problem your product solves and the evidence of demand so far.

Together, we decide where to focus—whether that means refining the offer, changing the business model or finding a better route to customers.

We work alongside your team to build partnerships, develop sales channels and put the operations in place to support the business.

Client work from our team

These examples reflect the commercial experience our partners bring to ULC.

Edge Video AI — Finding a clear commercial focus

The challenge
Strong technology, an unclear target customer and limited commercial traction.
Our contribution
Narrowed the focus to one core use case and simplified the positioning, product and customer experience.
The outcome
The product relaunched with a clearer market focus and began generating early revenue.

Pink3 — Rebuilding around customer demand

The challenge
The first 100 test users tried the platform but weren’t returning.
Our contribution
Tested assumptions with users, clarified the customer problem and rebuilt the proposition around it.
The outcome
A more focused proposition and a waitlist of 200 people.

Murano Group — Making revenue more predictable

The challenge
Revenue depended heavily on trading activity and market risk.
Our contribution
Developed a model where exchanges pay for contracted liquidity provision.
The outcome
A shift towards recurring revenue agreed in advance, improving predictability.

The team behind ULC

  • Sabrina Schaffer
    Sabrina Schaffer
  • Photo coming soon
    Sebastian Guerrero
  • Filip Sokol
    Filip Sokol

ULC brings together experience in business turnarounds, business development, fundraising, investment analysis and operations. Our background spans pricing, cost management and product development, alongside hands-on experience launching and operating digital-asset and payments businesses.

Get in touch

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